Strawberry tree honey has an amber color when liquid, while it turns to hazelnut / brown with gray / green tones when it crystallizes. The flavor is perhaps the most characteristic note of this honey. Both aroma and smell are very strong, intense and pungent. The nose recalls the scent of ivy leaves, coffee grounds, cocoa beans, rhubarb and gentian. The adjective most used to describe it, however, is certainly “bitter”. This peculiarity makes it really a niche honey and reserved for the admirers of this particular taste.